Everyone needs a little luck... but being unlucky should be turned into something positive. Take in all the negative and use it as a learning experience.  Always remind yourself that the glass is half FULL. Learn from mistakes and live life to the fullest. Don't be a prisoner to bad luck. Life is a gift... Live it!

People often question.. why would I want to be 'unlucky'? I need all the luck I can get, they say. But you don't! Life's not about luck. It's what you do with what you got. Seeing the positives, exemplifying the Aloha, having faith in yourself and others. You have the power for the outcome of every situation you are faced with. You choose what you do with the cards you are dealt. I proudly represent the 'unlucky'! I love the concept of a 'bad luck' lightning bolt striking through a 'good luck' clover. Brilliant. #unluckyhi #imabeliever #supportlocal #whatsyourstory


This page is dedicated to all Unlucky HI enthusiasts! These followers range from people who have supported us from when we first established in 2010 to those who've just joined us!

Most companies have an "About Us" page... but we prefer to have our followers tell the story.

If you'd like to be a part of our movement, feel free to follow us on Instagram or Facebook. Send us  a message or contact us via our Contact link.  Tell us what Unlucky HI means to you!

​To me, having a positive attitude and positive outlook on all situations is part of having Aloha. Just one smile, a thank you when driving, or a Shaka can make someone's day brighter because you never know what someone is going through. Being positive in the face of negativity makes you stronger, and I feel that Unlucky HI's mission should be something everyone should be living day to day. #unluckyequalsaloha

Unlucky HI reminds me to trust in the process and to know that what will be... will be!  Thanks @unluckyhi for all you do! #supportlocal #whatsyourstory



I occasionally get a puzzled look when I'm wearing my favorite neon Unlucky HI T-Shirt. I love watching their expression change to a smile when I explain the meaning behind the logo. Good vibes follow almost immediately.


 Welcome to Unluckyhi.com